The barcode landscape is changing—and fast. By the end of 2027, all retail point-of-sale (POS) and point-of-care (POC) systems will need to be equipped to read 2D barcodes, not just the traditional 1D (EAN/UPC) formats. This global initiative, known as GS1 Sunrise 2027, will transform how products are tracked, marketed and sold.
Whether you're a brand owner, retailer, distributor or supplier, the time to start preparing is now. At Bar Code Data, we’re helping businesses across the UK gear up for this shift because those who plan early will gain the biggest advantage.
Why Sunrise 2027 Matters
Traditional 1D barcodes have served businesses for decades, but they’re limited in what they can store and share. 2D barcodes, such as QR codes and DataMatrix codes, hold far more information—unlocking a new world of opportunity for retailers and consumers alike.
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Here’s why the transition is so important:
Consumer Transparency
A recent study found that 79% of consumers are more likely to purchase a product that offers additional information via a scannable barcode. From allergens and nutritional values to sustainability details, 2D barcodes give customers the transparency they now expect—and are willing to pay for.
Smarter Supply Chains
2D barcodes improve traceability, simplify product recalls, and boost inventory accuracy. With richer data available at every scan, your supply chain becomes faster, more resilient and more compliant.
Stronger Brand Trust
Brands that embrace 2D barcode technology are seen as forward-thinking, trustworthy and transparent—qualities that drive long-term customer loyalty.
What 2D Barcodes Can Unlock
When scanned by a smartphone or 2D barcode reader, a single code can give consumers instant access to:
- Product homepage
- Nutritional and allergen details
- Sustainability information
- Regulatory compliance data
- Recycling instructions
- Promotions or offers
- Usage ideas and inspiration
With one scan, a 2D barcode can do what a 1D barcode never could—connect customers to a complete digital experience.
Start Planning Now
Preparing for Sunrise 2027 doesn't have to be daunting. With the right tools, expert support, and a clear plan, your business can make the transition smoothly and confidently.
Upgrade Your Technology
Bar Code Data offers a complete range of 2D barcode scanners, including corded and wireless options, designed for industries like retail, healthcare, logistics and more.
Key Benefits of Our Scanners:
- Enhanced Data Capture – Read both 1D and 2D barcodes.
- Future-Proof – Ready for the standards of 2027 and beyond.
- Improved Efficiency – Speed up workflows with faster scans.
- Durable Build – Designed for high-demand environments.
Train and Support Your Teams
We don’t just sell equipment—we help you use it effectively. From staff training to system integration, our expert team ensures your operation is ready to hit the ground running.
Is Your Business Ready?
Sunrise 2027 is coming—and it will impact every corner of retail and healthcare. Whether you're just starting to explore 2D technology or already planning your upgrades, Bar Code Data is here to help every step of the way.
Let’s Get You Ready:
- Assess your current POS and scanning systems
- Identify opportunities to enhance customer experience
- Select and implement the right 2D scanners
- Train your teams for a confident rollout
Take the First Step Today
Don’t wait until the deadline is looming. Future-proof your business now and unlock the full potential of 2D barcodes.
Contact Bar Code Data today to arrange a consultation and start your journey toward Sunrise 2027.